Hey, nice to meet you!
I’m Erlend.
Currently as a designer, advisor and Partner at Reodor, I love to lead teams, advise clients and design great stuff that improves the world at least a little – one project at a time.
My training is originally in business development and strategy, and I’ve worked with design and innovation for over a decade. I have an MBA and a masters in service design.
I consider myself a entrepreneur on behalf of my clients and enjoy working in autonomous, small teams to create tangible results at high speed. My approach mixes and matches methods from design, lean startup and business in whatever way fits the problem I need to crack.
Over the last decade years I’ve been lucky to have lead big innovation projects for clients like DNV, Telenor and DNB. I also love teaching, and I’ve made and lead many courses over the years.
Skills
Strategy and business model design
Service design and user experience
User and market research
Prototyping and testing
Sustainability and circular economy
Innovation management
Experience
2021-present: Partner and Strategic Advisor at Reodor, an innovation studio
2017-2021: Business Design Director at Designit
2015-2017: Strategic Design Lead at Designit
2011-2015: Strategy Consultant at Creuna (now Knowit), a customer experience agency
Education
Master in Service Design and Innovation, Laurea University
Master of Business Administration, Quantic School of Business & Technology
Diploma in Qualitative Research, London School of Economics
Bachelor of Science in Management, Cass Business School