Ideas are easy. Execution isn’t.

We consult, co-found and invest in B2B tech – helping startups and corporates go from strategy to product, traction and growth.

Hovgaard Ventures is a one-man venture studio and innovation consultancy with a trusted network of senior designers and developers.

I help startups and corporates design, build, test and grow. No bullshit – just sleeves rolled up.

Work with me

What I do

Consulting

We help startups, scale-ups, and corporates:

Go from business idea to MVP
Find traction and product–market fit
Uncover user needs and new demand
Win new customers and investors

Hands-off as a coach, or hands-on as product manager, service designer, or venture builder.

Venture building

We build new B2B tech ventures from scratch, either my own or co-founded with partners or investors:

Shape ideas and test in the market
Build MVPs and early pilots
Work with teams to reach traction and growth

Always pragmatic, iterative, and driven by solving problems that matter.

Investing

We invest angel capital into B2B tech startups and scale-ups, often combined with hands-on support:

Active partner in product strategy and go-to-market
Help founders grow and scale faster
Put in both capital and time — with skin in the game alongside the team

For corporates

Build ventures and services that actually get delivered and grow. From strategy to product, traction, and growth.

For founders

Hands-on as a co-founder or hands-off as a coach. Insight, product, and go-to-market, with sleeves rolled up.

For investors

I accelerate your portfolio startups, I co-invest in startups I help build, and look for smart capital for my ventures.

How we can collaborate

Portfolio

ReWind with DNV
– From idea to SaaS in the market in 7 months

Turned an internal idea into a B2B SaaS venture with paying customers in just seven months. I led customer insight, service design, business model validation, and early go-to-market planning — proving corporates can build and validate real ventures fast. A project at Reodor Studios.

Revelle with Wilhelmsen
– Tackling emissions with a hardware-software system

Helped build a system that tracks emissions on shipping vessels. I guided service design, research, and prototyping, and supported strategy and go-to-market — aligning multiple partners to create a product tackling one of shipping’s hardest challenges. A project at Reodor Studios.

Aparta
– Redefining home ownership with a two-sided fintech

Invested in and supported the fintech startup Aparta on strategy, positioning and UX. I contributed to mapping user needs, value proposition design, and design for their website — helping sharpen the story for both homeowners and investors. They are now launching across Europe.

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