Ideas are easy. Execution isn’t.


I help B2B companies build and launch new products and ventures — from early discovery to MVP, traction and growth.

I’m a product manager, venture builder, investor and designer.

I specialize in helping teams with deep expertise turn what they know into scalable products and new revenue streams.

Let's talk

What I do

CPO/CCO for hire
and consulting

As your Head of Product and/or Growth, I help turn your expertise into products and strategy into growth:

  • Shape value propositions and translate domain knowledge into product strategy

  • Define, design and test MVPs that move you toward product–market fit

  • Improve journeys, flows, and offerings to unlock customer and commercial outcomes

Hands-on with sleeves up, or more hands-off as a coach.

Venture building

I build new B2B tech ventures from scratch, either my own or co-founded with partners or investors:

  • Explore, validate, and refine ideas through structured discovery

  • Build and iterate MVPs and early pilots with real users

  • Guide teams from zero to traction with clear strategy and tight execution

Always pragmatic, iterative, and driven by solving problems that matter.

Investing

I invest angel capital into B2B tech startups and scale-ups, combined with hands-on support:

  • Active partner in product dev and go-to-market

  • Help founders grow and scale faster

  • Put in both capital and time — with skin in the game alongside the team

I back companies and teams where my experience accelerates the journey.

Who I work with

Engineering firms, technical consultancies and scientists wanting to turn methods and IP into digital products.

Corporate innovation teams improving customer experience or building new business lines beside the core.

Scale-ups and startups that need senior leadership in product, strategy and growth before hiring a CPO.

How we can collaborate

Two recent cases

 

Entail – Industrial SaaS to cut emissions and costs in offshore operations

As fractional Head of Product, I work within Entail's core team, shaping product strategy, venture design and user experience. Together we're building a SaaS platform to streamline decision-making offshore, reducing downtime, costs, and emissions.

Aparta – Redefining home ownership with a two-sided fintech platform

Invested in and supported the fintech startup Aparta on strategy, positioning and UX. I helped in mapping user needs, value proposition design and design — helping sharpen the story for both homeowners and investors. They ‘re now launching across Europe.

I’ve worked with

Got an idea?
Let’s talk


erlend@hovgaard.no
+47 99 35 39 89
Linkedin >

Book a slot in my calendar